Nov. 20, 2014
By Dan Kraft, Vice President, Product and Innovation
Insurance carriers continue to flood the market with myriad new or enhanced product offerings. As the healthcare landscape has changed in recent years, consumers are struggling to make sense of these possible solutions that claim to better protect them and their loved-ones when unexpected events occur or help them recover from the associated financial impacts. Most of these products, however, tend not to address what consumers really expect, want or need. Nor do these offerings help solve for the consumers most urgent and pressing problems. This creates a gap between the consumer’s desired state and the realities of what is available in the current market.