Silence is a salesperson’s most valuable tool

  By: Joe Goolsby, Regional Sales Director, Midwest Region   I cringe when I see a salesperson portrayed in media. They’re often smooth, fast-talking types with hard-hitting catchphrases: “always be closing”. While high in entertainment value, it doesn’t really fit with what’s effective in the real world. In my experience, being a good salesperson isn’t about talking; it’s about being silent, it’s about listening.

Enrollment success for employers and employees: “dos” and “don’ts”

  By: Rachel Hamann, Regional Sales Representative, Gulf Coast   A favorite quote of mine comes from Benjamin Franklin, “By failing to prepare, you are preparing to fail.” And, while I’m quite certain Mr. Franklin didn’t have enrollment in voluntary benefits in mind when he said that, it rings true nonetheless. To help you prepare for your enrollments, here are some simple and easy “dos” and “don’ts” which can make your enrollment a success.

Trustmark Hires Joe Goolsby as Regional Sales Director, Midwest Region

Insurance industry veteran will develop and implement custom-based insurance solutions, expand voluntary group and worksite distribution. LAKE FOREST, Ill. — Trustmark Voluntary Benefit Solutions, a long-standing voluntary benefits carrier, has hired Joseph J. Goolsby as Regional Sales Director for the Midwest area. The announcement was made by Dan Schmid, Regional Vice President, West Region.

Building relationships and social media

  By: Dan Johnson, Vice President, Sales and Marketing   Many people are surprised to learn that when I started out in the insurance industry, I was actually working in IT. Now, my IT skills may not have remained up to date, but I still find the use of technology invaluable. Especially in our industry, where relationships are so important, the technology tools available to us through social media can help build the kinds of deep, lasting relationships which have been the foundation of our success here at Trustmark.

April Fools’: Don’t let employees be tricked by these common insurance misconceptions

Putting a co-worker’s office supplies in Jell-O or hiding your significant other’s car keys may have made for some harmless fun on April Fools’ day but, when it comes to insurance, it’s not quite as much fun when things don’t turn out as you expected. To help make sure employees aren’t fooled by common misconceptions about insurance, we’ve compiled several ways employees may have the wrong idea about their options for protection.

Maximizing cost savings with wellness and voluntary benefits

For many employers, the words “cost savings” are music to the ears. It’s those words, “cost savings”, which draw so many employers to both wellness programs and voluntary benefits. But, to maximize the rewards from wellness and voluntary benefits, employers need to be familiar with what drives cost savings for both programs: personalized communication.

How to bridge the $12 trillion life insurance gap

The life insurance gap in the United States currently sits at $12 trillion; yes, that’s trillion, with a “T”. When you consider that the current value of the life insurance market sits at $26 trillion, that means that nearly one-third of the life insurance market remains untapped. A recent article from LifeHealthPro highlighted several ways to bridge the life insurance gap and we’ve got some ideas of our own which can help.

Americans struggle with financial basics

A healthy financial picture generally consists of a variety of different assets and financial planning decisions. There are a number of basic tools, however, that are essential to financial security. These include having savings, having a retirement plan and life insurance protection. The bad news is that many Americans struggle with these financial basics, but the good news is that there are simple solutions in the world of voluntary benefits that can help.

6 non-traditional voluntary trends for 2017

| By: Dan Johnson, Vice President, Sales and Marketing | Now that we’re firmly into 2017, there are already plenty of exciting trends taking shape in the world of voluntary benefits. As traditional voluntary products grow, non-traditional products are growing right alongside them. To help plan ahead for the growing popularity of non-traditional benefits, BenefitsPRO has 6 non-traditional voluntary trends to look for.

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