Enrollment success for employers and employees: “dos” and “don’ts”


By: Rachel Hamann, Regional Sales Representative, Gulf Coast


A favorite quote of mine comes from Benjamin Franklin, “By failing to prepare, you are preparing to fail.” And, while I’m quite certain Mr. Franklin didn’t have enrollment in voluntary benefits in mind when he said that, it rings true nonetheless. To help you prepare for your enrollments, here are some simple and easy “dos” and “don’ts” which can make your enrollment a success.

DO communicate well in advance of enrollment

Generally speaking, employees don’t understand their benefits. That’s understandable, between high-deductibles plans, retirement planning and voluntary benefits, there’s a lot to take in. So, if you want employees to appreciate and understand their benefits, not to mention make wise decisions for themselves and their families, you need to start preparing them with communication well in advance of enrollment.

DO have one-on-one communication at time of enrollment

Ninety percent of employees who enroll one-on-one with an insurance representative express high levels of satisfaction with enrollment.1 One-on-one communication at time of enrollment helps employees understand and appreciate their benefits as well as boosts participation in the benefits.

DO ask employees to make an active decision on each benefit

It’s easy for employees to gloss over their benefit decisions. Having them make an active choice for each benefit option helps boost participation and helps employees make a more careful, well-thought-out decision.

DO have a plan for next year

Enrollment shouldn’t be a one-time event. As soon as enrollment ends, and even before it too, start learning from what has and hasn’t worked in your enrollment and prepare a plan to make the next year a success.

DON’T forget about other communication opportunities

One of the services that we provide here at Trustmark that so many of our employers appreciate is the ability to communicate on topics other than benefits. Many employers use their enrollment, and the trained enrollment professionals that perform enrollment, to communicate on topics such as wellness, 401(k) participation and a wide variety of important company initiatives.

DON’T waste a chance to clean up your data

Employees don’t usually keep their information up to date during the year. From outdated personal information to incorrect beneficiaries to inaccurate listings of dependents, there are plenty of chances to clean up your data to make your benefits offering more cost effective.

There are a wide range of factors which can make your enrollment a success. Using these quick “dos” and “don’ts” is a good way to prepare for success.

1 Trustmark Independent Employer Survey Conducted by The Connell Group. April, 2015.